Content Director of Is It Hot In Here? podcast, a platform to elevate founder and host Dr Naomi Potter and raise awareness of the medical services available to women in mid-life. Led the team in:
/ Selecting the title and defining podcast USP - Women's lives, work, and wellness in mid-life
/ Establishing tone and voice - empathy, humour and robust medical insight
/ Securing high profile guests including: Olympian Dame Kelly Holmes, National Theatre Director Kate Varah, news anchor Naga Munchetty, expert medical and scientific authorities Dr Mary Claire Haver and Dr Lisa Mosconi
/ Refining episode structure to focus on specific theme for each guest - Is it Brain Fog or Dementia? The Truth About Sex In Mid-Life. What's the Right HRT Dose? Natural HRT Alternatives.
/ Commissioning, script editing, episode and social asset sign-off
/ Devising commercial growth strategy for wider business
Within six months we delivered
/ Over 1m monthly view on dedicated podcast social media channels; over 100k downloads on RSS
/ 21% increase in Dr Potter's personal IG follower number and doubling her post reach
/ 3,700% increase in views on Dr Potter's YT channel
/ 902% increase in TT views (in target demographic)
Guests and focus include:
/ Olympian Dame Kelly Holmes on managing physical malfunction
/ Broadcaster Lorraine Candy on menopause vs adolescents (x four!)
/ Creator Lou Featherstone on the mid-life self-love revolution
/ National Theatre director on Kate Varah on brain-fog in the workplace
/ TV presenter Lisa Snowdon on the financial cost of menopause
/ Trainer Lavina Mehta on how cultural and racial heritage affects mid-life
/ George* on living with menopause when you are not actually the one with the symptoms (*devoted partner of a menopausal woman)
Episode reached Top 10 on Apple, and Top 20 on Spotify (Health and Fitness sector) the day of launch, and number 1 in UK by Day 2