Annabel Brog has spent over 20 years at the centre of fashion, beauty, lifestyle, and entertainment media. She has won five industry awards, holding senior roles at NET-A-PORTER, MR PORTER, ELLE UK, BAZAAR, and SUGAR — leading campaigns, forging talent partnerships, and building audiences. She now works with brands as a strategist and casting director, devising high-visibility projects that elevate brand identity, generate PR and cultural conversation, and grow revenue.
BRAND STRATEGY
Brand positioning and identity development
Campaign and event strategy across print, social, and live platforms
PR impact and cultural conversation
Audience growth and retention
Revenue generation
TALENT PARTNERSHIP CASTING
Talent identification and curation aligned to brand values, audience demographics, and campaign goals
Outreach, negotiation, and contract management
Cultural forecasting: identifying talent at the point of maximum momentum
Creative direction and collaboration between brand and talent
Project management from brief to launch
PROJECT SERVICES
Campaigns – ideation, execution, collaborating with creative, production, customer insight and performance marketing team
Podcast - content and launch strategy, script editing, marketing direction
Talent Partnerships – brand alignment, KPI focussed, tailored deliverables
Content – unique concept, brand voice, platform specific
Social media strategy – build community and spark conversation.
CONTACT
ig: @theannabelbrog
