Annabel Brog has spent over 20 years at the centre of fashion, beauty, lifestyle, and entertainment media. She has won five industry awards, holding senior roles at NET-A-PORTER, MR PORTER, ELLE, BAZAAR and SUGAR — leading campaigns, forging talent partnerships, and building audiences. She now works with brands as a strategist and casting director, devising high-visibility projects that elevate brand identity, generate PR and cultural conversation, and grow revenue.
PROJECT SERVICES
BRAND STRATEGY – establish identity, devise projects to drive PR and cultural conversation, grow audience and revenue
CAMPAIGNS – ideation, execution, collaborating with creative, production, customer insight and performance marketing team
PODCASTS - content and launch strategy, script editing, marketing direction
TALENT PARTNERSHIPS – brand alignment, KPI focussed, tailored deliverables
CONTENT DIRECTION – unique concept, brand voice, platform specific, KPI driven
SOCIAL MEDIA STRATEGY – build community and spark conversation
TALENT PARTNERSHIP CASTING
TALENT IDENTIFICATION & CURATION – aligned to brand values, audience demographics, and campaign goals
OUTREACH & NEGOTIATION – contract management
CULTURAL FORECASTING – identifying talent at the point of maximum momentum
CREATIVE DIRECTION – collaboration between brand and talent
PROJECT MANAGEMENT – from brief to launch
AWARDS
BSME BEST ORIGINAL CAMPAIGN – Rebranding Feminism
BSME SOCIAL MEDIA CAMPAIGN – David Beckham
DIGITAL PPA AWARD – Elle Collections App (Highly Commended)
BSME EDITOR OF THE YEAR – Sugar (1 x Win, 2 x Highly Commended)
BSME NEW EDITOR OF THE YEAR – Sugar
CONTACT
ig: @theannabelbrog
